Tag Archives: craft business

Etsy

I have recently become more active in promoting my hand crafted products and am using the online shops of Etsy and Folksy.

I have had Etsy and Folksy shops for some time now, but didn’t have a lot of products displayed on them, partly because I have also been working at a ‘real job’ so haven’t had a lot of time to devote to crafting. And also I didn’t realize that the number of items listed in your shop affects how many visitors you get.

I thought I would do a bit of research on how to succeed with Etsy/Folksy so did some reading. The advice that most sellers tell you is that you need to have a full shop. When you think about it, no one likes to go to a store where the shelves are empty. You turn around and walk back out rather than staying to browse.

The same principle applies to online shopping.  So how many items do you need to set up a successful Etsy shop? The magic number from what I have analyzed is about 100 items.  Activity starts to pick up at around 50 items.

For some time I had around 20-30 items listed in my shops, and had steady trickles of sales. Once I realized that more product is needed, I got busy and bumped up my work to about 50. I quickly noticed that I was getting more visitors, more enquiries and more sales. I am working my way up to the 100 item goal now.

The other important point is to not spread your products over too many categories until you have enough of each type of item to do so. When you set up your listings and organize them into Sections (Etsy)  or Collections (Folksy) try to have enough items to fill up the page. If you haven’t yet made enough products then combine items into related Sections until you create more products.

Take good quality photos and size them correctly. Take photos in natural light or near a window. Take more than one photo of your product from different angles so that visitors can get a good idea of what you are selling.

The recommended pixel size for images for Etsy is 800 – 1000 pixels wide. Try to make the first image in your listing square, so that it displays correctly in thumbnails and your product doesn’t get cropped. The recommended image size changes from time to time, so please check the current guidelines.

Craft Business Books

The Handmade Marketplace, 2nd Edition: How to Sell Your Crafts Locally, Globally, and Online

Grow Your Handmade Business: How to Envision, Develop, and Sustain a Successful Creative Business

Art Money & Success: A complete and easy-to-follow system for the artist who wasn’t born with a business mind. Learn how to find buyers, get paid … nicely, deal with copycats and sell more art.

Art Money & Success: A complete and easy-to-follow system for the artist who wasn’t born with a business mind. Learn how to find buyers, get paid … nicely, deal with copycats and sell more art.

Sewing to Sell – The Beginner’s Guide to Starting a Craft Business: Bonus – 16 Starter Projects • How to Sell Locally & Online

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Book Store: Craftbiz books

Craft Business Books

The Handmade Marketplace, 2nd Edition: How to Sell Your Crafts Locally, Globally, and Online

Grow Your Handmade Business: How to Envision, Develop, and Sustain a Successful Creative Business

Art Money & Success: A complete and easy-to-follow system for the artist who wasn’t born with a business mind. Learn how to find buyers, get paid … nicely, deal with copycats and sell more art.

Art Money & Success: A complete and easy-to-follow system for the artist who wasn’t born with a business mind. Learn how to find buyers, get paid … nicely, deal with copycats and sell more art.

Sewing to Sell – The Beginner’s Guide to Starting a Craft Business: Bonus – 16 Starter Projects • How to Sell Locally & Online

Gota 24 inch wide fold-able hand weaving loom imported from Sweden Free Shipping

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Handmade Adjustable Floor Rag Rug Twining Loom 48" x 27.5"

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Vintage Little Loomhouse 4 Harness Weaving Loom & 4 Treadle Table Stand BIN

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Craft Shows: aa042999

If you weave, eventually you will want to sell some of your work. A craft show is a good way to display your work and perhaps be recompensed for some of your endeavours. In deciding to take the next step of entering a craft show, one of the first things you will need to do, is choose which ones to enter. Perhaps your local guild has annual shows for members. Or your community may offer special craft shows during the Christmas or summer seasons.

Once you have selected a show to enter and have paid your admission fees, you will need to prepare all of your products and supplies. Allow yourself plenty of time to get ready, Not only will you have to weave and carefully finish your handwovens but you will have to take care of a lot of other details and paperwork. All of your handwoven articles will have to be properly labelled and priced. I have written previous articles about labelling your work, and pricing products.

When you receive confirmation of your booth, the organizers will let you know the booth size and if any tables or chairs will be provided. You will need this information to plan your display and shelving requirements. If tables are provided, it’s a good idea to have a few large tablecloths to cover the tables, as you don’t know what they will look like until you arrive.

A good looking display is important for selling your products. Purchase some shelving or have someone make some for you that is easily portable and can be adapted to fit a variety of floor layouts.
Ask the organizers if electrical power is available. You might want to have some special lighting to display your work. Make sure that you have plenty of brochures, price lists and business cards printed. Depending on the type of show that you are attending, many people don’t make actual purchases at your booth, but do take brochures and place orders at a later time. It would be disappointing to lose a potential customer because you have run out of promotional materials.

Check with your local government agencies to see if you need to register for provincial, federal or state tax licensing or if you require a business license to sell your work in a particular city. Keep accurate records. Take an inventory listing of all of your products as you are pricing them, so that you know exactly what stock you have on hand. Use a numbered coding system for each product, so that you can quickly write down the code on the invoice as it is sold. This will help you track what items sold. You can use this information for planning for future shows to determine which products were most popular.

Have plenty of invoice/sales books with you to record all the sales you are going to make. Take calculators, lots of pens, paper, scotch tape and other stationery supplies, as well as bags for packaging your customer sales. Your goods will need to be packaged in boxes that will be suitable for shipping and carrying to the booth. I use the large plastic tubs for many of my products as they are reusable and can be neatly stacked or packed away under tables. You might also have to purchase a car-top carrier, in order to fit all of your products.

Try to arrive at the show fairly early to set up your booth. Use this time before the actual show opens, to arrange an attractive display. Be prepared that you might have forgotten something and might have to take a quick trip to purchase additional supplies.

Hopefully, you will have brought along a friend that can help you at the show and allow you to take a few breaks as well. Bring along a water bottle with fresh water, to sip and refresh yourself during the quieter moments. Enjoy yourself and be proud of all your accomplishments and others will appreciate your work too. Good luck!

Craft Business Books

The Handmade Marketplace, 2nd Edition: How to Sell Your Crafts Locally, Globally, and Online

Grow Your Handmade Business: How to Envision, Develop, and Sustain a Successful Creative Business

Art Money & Success: A complete and easy-to-follow system for the artist who wasn’t born with a business mind. Learn how to find buyers, get paid … nicely, deal with copycats and sell more art.

Art Money & Success: A complete and easy-to-follow system for the artist who wasn’t born with a business mind. Learn how to find buyers, get paid … nicely, deal with copycats and sell more art.

Sewing to Sell – The Beginner’s Guide to Starting a Craft Business: Bonus – 16 Starter Projects • How to Sell Locally & Online

Gota 24 inch wide fold-able hand weaving loom imported from Sweden Free Shipping

$325.00
End Date: Tuesday Dec-10-2019 18:01:18 PST
Buy It Now for only: $325.00
Buy It Now | Add to watch list

Handmade Adjustable Floor Rag Rug Twining Loom 48" x 27.5"

$100.00
End Date: Monday Dec-2-2019 4:30:45 PST
Buy It Now for only: $100.00
Buy It Now | Add to watch list

Vintage Little Loomhouse 4 Harness Weaving Loom & 4 Treadle Table Stand BIN

$245.00
End Date: Monday Dec-9-2019 17:36:28 PST
Buy It Now for only: $245.00
Buy It Now | Add to watch list

Craft Business Information: craftbiz

Product Labelling
Links to information and resources for labelling your products for sale.

Craft Shows
Some things to know if you are planning to attend a craft show.

Product Labels
Info for labelling your products for sale.

Pricing
How do you determine the correct price to charge for your handwovens?

A Day in the Life of an Artisan
What’s it like to earn a living as a weaver/spinner?

Craft Business Books

The Handmade Marketplace, 2nd Edition: How to Sell Your Crafts Locally, Globally, and Online

Grow Your Handmade Business: How to Envision, Develop, and Sustain a Successful Creative Business

Art Money & Success: A complete and easy-to-follow system for the artist who wasn’t born with a business mind. Learn how to find buyers, get paid … nicely, deal with copycats and sell more art.

Art Money & Success: A complete and easy-to-follow system for the artist who wasn’t born with a business mind. Learn how to find buyers, get paid … nicely, deal with copycats and sell more art.

Sewing to Sell – The Beginner’s Guide to Starting a Craft Business: Bonus – 16 Starter Projects • How to Sell Locally & Online

Gota 24 inch wide fold-able hand weaving loom imported from Sweden Free Shipping

$325.00
End Date: Tuesday Dec-10-2019 18:01:18 PST
Buy It Now for only: $325.00
Buy It Now | Add to watch list

Handmade Adjustable Floor Rag Rug Twining Loom 48" x 27.5"

$100.00
End Date: Monday Dec-2-2019 4:30:45 PST
Buy It Now for only: $100.00
Buy It Now | Add to watch list

Vintage Little Loomhouse 4 Harness Weaving Loom & 4 Treadle Table Stand BIN

$245.00
End Date: Monday Dec-9-2019 17:36:28 PST
Buy It Now for only: $245.00
Buy It Now | Add to watch list