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How to Sell your Work on Etsy

I have recently become more active in promoting my hand crafted products and am using the online shops of Etsy and Folksy.

I have had Etsy and Folksy shops for some time now, but didn’t have a lot of products displayed on them, partly because I have also been working at a ‘real job’ so haven’t had a lot of time to devote to crafting. And also I didn’t realize that the number of items listed in your shop affects how many visitors you get.

I thought I would do a bit of research on how to succeed with Etsy/Folksy so did some reading. The advice that most sellers tell you is that you need to have a full shop. When you think about it, no one likes to go to a store where the shelves are empty. You turn around and walk back out rather than staying to browse.

The same principle applies to online shopping.  So how many items do you need to set up a successful Etsy shop? The magic number from what I have analyzed is about 100 items.  Activity starts to pick up at around 50 items.

For some time I had around 20-30 items listed in my shops, and had steady trickles of sales. Once I realized that more product is needed, I got busy and bumped up my work to about 50. I quickly noticed that I was getting more visitors, more enquiries and more sales. I am working my way up to the 100 item goal now.

The other important point is to not spread your products over too many categories until you have enough of each type of item to do so. When you set up your listings and organize them into Sections (Etsy)  or Collections (Folksy) try to have enough items to fill up the page. If you haven’t yet made enough products then combine items into related Sections until you create more products.

Take good quality photos and size them correctly. Take photos in natural light or near a window. Take more than one photo of your product from different angles so that visitors can get a good idea of what you are selling.

The recommended pixel size for images for Etsy is 800 – 1000 pixels wide. Try to make the first image in your listing square, so that it displays correctly in thumbnails and your product doesn’t get cropped.

Treasury Lists

If you have the time, get involved in helping promote others in the Etsy/Folksy communities. What makes this type of marketing work, is people helping each other to succeed.
One way to do this is to create a Treasury List of your own. As you browse through Etsy and find things that you like, help to promote them by adding them to your Treasury list. Try to think of a theme for your list and a catchy title. You will need to include 16 items to your list.
Treasury lists are only active for a few days and then are replaced with other content.
If your products are successful in getting into someone’s Treasury do acknowledge it and thank them for adding you. If you have a blog add a link to their page so that you can promote their work as well.

Here is a Treasury List that I created recently.

‘Crafty Tools’ by Paivatar1

A selection of unique crafting tools for the crafter, functional yet beautiful.


8 Handmade Crochet Hook Hand…

$75

Doffer pin for your drum car…

$12

Travel style. Russian style…

$36

Orifice Hook for spinning wh…

$28

Hand Felted Knitting Stitch …

$15

Needle felted pin cushion- c…

$88

Green Pottery Yarn Bowl, Kni…

$36

Flat Tatting Shuttle for Yar…

$48

Windmill style – Sapele Yarn…

$139.95

wood 2 yard Niddy Noddy with…

$20

24 Tablet Weaving Cards Medi…

$35

The Lucet is an ancient tool…

$20

Polished antler Nalbinding N…

$25

Sheep Knitting Needle Gauge …

$10

Figured Ulin Wood Nostepinne…

$10

Double Holed Rigid Heddle Lo…

$215

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Here are a few Treasury Lists that I have been on recently.

‘THE SPRING HAS SPRUNG ( at least in CYPRUS…)’ by tsomogyi1

Visit our shops and enjoy the most wonderful time of the year on Cyprus!


Woman fairy costume, adult c…

$120

Crochet Flower Scarf Lariat,…

$11

Red tote bag, large leather …

$180

RING Ceramics Green Brown S…

$12

Felt Art: Cyprus Lighthouse

$70

Handmade pincushion. Made of…

$9.99

FREE SHIPPING – Lefkara eleg…

$55

Cyprus Cat – Fine Art Photog…

$10

Crochet Tunic / Top

$55

50 Small Butterfly Die Cuts …

$2.5

Blacksheep. A single back sh…

$22.5

GrEEn MoNSteR

$129

FREE SHIPPING African fabric…

$15

kuklos hair pins

$4

Blue Route bowl – handpainte…

$25

faux leather bag, crossbody …

$24

Sponsored by send bulk email from excel.

‘Colour!’ by CwtchBugs

This is a Knit1Treble2 Team Treasury Challenge entry!Inspired by the crochet baby bonnet by BeautifulBabysBonnet .


Cotton Table Topper, Table A…

$60

Hand knitted baby boys red c…

$25

hand knitted womens wool soc…

$20

Newborn Babys Crochet Photo …

$21.99

Crochet Blonde Doll Amigurum…

$55

Set of 6 Funky Spring Croche…

$14

Little Boy’s / Girl’…

$24

Red baby blanket, crochet, r…

$20

Felt blanket, patchwork blan…

$100

Coronet pincushion, crown wi…

$10

Sari Silk Ribbons Mixed Pack…

$4.5

Womens Scarf, Hand Knitted E…

$42.97

Sunflower Scarf – Wool – Ha…

$57

Knitted Chunky Colour Scarf

$45

Handspun Merino Wool Yarn: R…

$13

Handmade felt rose brooch, h…

$7.5

Sponsored by send bulk email from excel.

‘Woollen mondays’ by PALOMILLA


Skirt set in black wool hand…

$170

Cable Knit Mittens Eco-frien…

$45

Apilat white wedding wool A-…

$620

Scandinavian style “Bot…

$100.99

Knitted Hottie Cover in Crea…

$50

3/4 sleeve wool dress, midi …

$165

Nalbinding Merino Wool Yarn

$17.5

VOLCANO hat (knitted hat woo…

$32

MacBook 13″ PRO RETINA …

$85

geometric wool shawl – super…

$59

Cozy Tweed Dress, Black Dre…

$94.9

Cotton fabric chunky necklac…

$15

black winter cape, Wool hoo…

$108

Felted wool bowls / light gr…

$37.9

knitted pillow cover 20 x 20…

$45

Cat Bed Cave Cocoon House gr…

$35

Sponsored by send bulk email from excel.

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This page last edited on August 15, 2014

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All Fiber Arts by Paivi Suomi is licensed under a
Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

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